Launching Your Hair Extension Business: Key Insights
Launching Your Hair Extension Business: Key Insights
Blog Article
Starting a hair extension business can be very exciting! However, avoiding common mistakes and ensuring you know where to buy from is critical for success. Many new sellers often assume they can just purchase hair from overseas retailers without any sampling and sell it immediately. While this approach seems easy, it can result in many issues.
Imagine selling hair that fulfills all your customers’ orders, but just won’t untangle. You would be fixing your reputation for years, if not decades, and would be inundated with negative reviews galore. It would be essential to thoroughly test the hair months in advance to mitigate any need to be fixed later down the line.
Understanding Different Types of Hair Extensions
While the market is full of different kinds of hair extensions, many people have probably heard about two of the main kinds which are: Virgin Hair and Remy Hair. These two types each come with multiple advantages, and without a doubt can attract different kinds of consumers.
What is Virgin Hair?
Untouched hair is classified as virgin hair. Strands that do not undergo any sort of processing such as dying or chemical application are considered virgin hair. Despite being cheaper and easier to acquire, such hair often comes with unaligned cuticles. Because of this, virgin hair has a reduced lifespan of around three months. Students and young customers looking to purchase understated hair for few events or remaining time in school, are best serviced by virgin hair.
What is Remy Hair?
Remy hair, on the other hand, represents a premium option with pride. To begin with, the cuticles are intact, and all are facing in one direction. These factors greatly assist in controlling tangling and increasing manageability. With appropriate maintenance, wholesale Indian hair can easily last for multiple years. Remy hair is ideal for those seeking hair that is easier to manage and are ready to splurge on bolstering their appearance.
Key Benefits of Remy Hair:
- Aligned cuticles decrease tangling.
- Can be dyed and holds style better.
- Increased price, but increased satisfaction too.
Encouraged for sellers, a combination of offerings for both Virgin and Remy Hair helps serve a diverse clientele. Providing appropriate descriptions increases customer satisfaction, even if customers are confused about the products purchased.
Evading Marketing Traps and Finding Good Vendors
Because of some vendors featuring tricky marketing tactics, the hair extension market has the potential to be difficult to navigate. Some vendors place grading systems on hair strands like 5A, 7A, or even 12A, which, more often than not, do not hold any value at all. Such labels can, and often do, create an illusion of the hair being of higher quality when it actually is not. The same goes for names such as Brazilian or Malaysian, which do not guarantee where the hair actually comes from.
These don’t work on actual attributes of the hair, such as its texture and thickness. While sourcing from a China hair factory in Guangzhou, make sure that the bundles are consistent and inquire about the quality of the hair.
Tips for Finding a Reliable Hair Vendor:
- Ask for the processing details like whether it has been treated with any chemicals.
- Request samples prior to bulk purchasing to gauge the hair's quality.
- Check the trust rating and reviews in the vendor's profile to validate their authenticity.
Finding hair that looks good but harshly transitions to being brittle and stubborn requires reverse engineering the above steps.
Establishing Business Customer Loyalty and Trust
Your primary objective should be to acquire the trust of your customers in your hair business. Selling substandard hair not only tarnishes your brand but also makes customers reluctant to patronize you again. If customers are sent hair that tangles and sheds, they would be dissuaded from trying even the best brands.
To differentiate yourself, concentrate on transparency and honesty. Do not use misleading descriptors for your products, such as Virgin and Remy Hair. Provide proper guidelines and tips on how to maintain the hair so that customers use the extensions optimally.
Benefits of Selling Quality Hair:
- Return customers who are satisfied with the product.
- Attract more buyers through positive customer testimonials.
- Build a reputable business for reliability.
While starting a hair extension business can be lucrative, it is important to first ensure product quality. Testing products, avoiding gimmicky advertising, and collaborating with reputable wholesale Indian hair vendors, if marketed properly, can help in establishing a dependable brand.
Differentiating between Virgin and Remy Hair and accentuating proper maintenance in the usage of either will set your business apart in the competitive landscape. Maintain business integrity, deliver value, and your business will flourish for decades.